Privacy Statement

Last Updated August 8, 2012:

DIDMO AB is committed to empowering consumers to create and share mobile content. In doing so, we collect, store and use detailed consumer information. The cornerstone of our business is trust, with a goal to protect any information that can be used to personally identify users ("Personal Information"). Some Magmito applications will be delivered with advertising and we aim to provide advertising that is relevant to our users and deter any possible abuses of our advertising platform. Our policies require that consumers be able to opt-out of all messages from us easily and at any time. We want all users of our service to know that we will not use consumer information other than for purposes communicated when we acquire the information.

We believe

  • We must protect our customers' information in order to achieve success.
  • We must make customers aware of what Personal Information is collected, and how their Personal Information will be used and/or disclosed.
  • We must allow customers the choice to limit the use and/or dissemination any Personal Information.
  • Consumer information should never be directly disclosed to a third party, except in the form of aggregated data that does not identify the user and with the exception of their wireless provider ("Carrier").
  • We must maintain security and accuracy where customer information is concerned.
  • We must maintain a timely privacy policy and make users aware of any changes via our website.
  • In freedom of choice - the customer has the right to opt-out of content recommendations and to select from whom they'll receive communication.

These principles are integrated within DIDMO AB's internal and external business dealings with suppliers, vendors, customers and partners.
DIDMO AB may update its Privacy Policy to reflect changes in the services that DIDMO AB offers but these changes will not affect its overall commitment to maintaining overall customer privacy. By using DIDMO AB's services, customers and end users agree to accept this Privacy Policy and are aware that DIDMO AB's Privacy Policy may change periodically. Your use of the MAGMITO service will represent your willingness to be bound by this Privacy Policy as modified. We advise you to read this page on a regular basis for any updates.
If you have any questions or issues regarding this Privacy Policy or our use of your personal information, you should contact us.


DIDMO AB does not intentionally collect or use personal information about individuals under the age of 13. DIDMO AB reserves the right to delete, move, edit, refuse to post or take other appropriate action with respect to any messages, information or files which DIDMO AB, in its sole discretion, deems objectionable or otherwise in violation of the terms and conditions of this Agreement.

Information Collection & Use

DIDMO AB receives Personal Information when you a) use our system to receive a Magmito application from a registered user of our service or b) when you register as a Magmito user on
DIDMO AB does not capture any customer information on our corporate website, with the exception of when a person sends us an e-mail.
Generally, DIDMO AB's contact with you will be via a text message ("SMS") or a message containing a link ("WAP Push") sent to your mobile phone. We realize that there may be a charge to you from your wireless provider ("Carrier") for the delivery of the message and fees associated with accessing content. DIDMO will work with Carriers to make these free or at low-cost to you whenever possible.
DIDMO AB and the customer's Carrier are the sole owners of the information collected with respect to the Magmito service. DIDMO AB collects Personal Information from our users at several different points in the service.
DIDMO AB will never sell, rent or share your personally identifying information with anyone except your Carrier and third party service providers used in order to provide you with DIDMO's service. We also go to great lengths to protect your Personal Information when it is stored on our systems.

For European Users

As part of the services offered to you, the information you provide to us may be transferred to countries outside of the European Economic Area ("EEA"). When our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. These countries may not have similar data protection laws to the EEA. If we transfer your information outside of the EEA in this way, we will take all reasonable steps to ensure that your privacy rights continue to be protected.
In addition, if you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

On Magmito Application Distribution

When you send a Magmito application to a friend, we capture and store your phone number, name and a unique identifier created by your carrier called a Subscriber ID Number. This is a unique identifier that your carrier can use to protect your identity while allowing third party sites to provide and bill for services. In addition, we capture what device that you're using to allow us to better understand, in aggregate, how people are using our service. We also provide this device information in aggregate form to application publishers so that they can better understand how, in aggregate, how customers use their applications. Your Carrier may also be able to get detailed information of your use of our service subject to the terms and conditions of your relationship with them.

On Magmito Application Acceptance

When the person receiving the application accepts it, we capture and store information about them and their device so that we can offer the service to them. This information is made available in aggregate to application publishers and Carriers. The detailed information is also made available to the customer's Carrier. Only the customer's Carrier will ever be able to retrieve individually identifying information. In addition, this Personal Information will never be provided to any other third party.

Quizzes, Polls and Forms

The Magmito applications you receive may include quizzes, polls or forms requesting information from you. If you opt to participate in these features, we and/or the person/company who sent you the application, will request certain Personal Information from you. Participation in these quizzes, polls and forms your choice. The requested information may include contact information, demographic information or information related to purchase/lifestyle behaviour.
This information is used by Magmito application creators and DIDMO AB to better understand people's needs.

Communications from the Service

Special Promotions

We may occasionally send you messages with information on promotions we are running. These messages will only be sent out with the consent and knowledge of your Carrier.
As our respect for your privacy is paramount, we offer you the choice to opt-out of receiving these messages. Please see "Opt-Out" below.

Service-only Notifications

We will periodically send notifications expressly related to the service. For example, if we plan to suspend the service temporarily for maintenance, we will send you an SMS or WAP Push to notify you in advance of such an interruption.
You have the choice to opt-out of these notifications but as they can affect your experience, we strongly urge you to accept these communications. Please see "Opt-out below."


We store information that we collect through your usage of the service to create a personal "profile" including the first name that you give us, your phone number and phone type. We also tie your Personal Information to information in the profile, in order to provide the ability for your Carrier and publishers (only with the Carrier's consent) to send tailored promotions and marketing offers to you.
We never share your profile with other third parties with the possible exception of your Carrier. We also share some of your profile information in aggregate form only with publishers. We never share any of your information with any other third parties.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)

We share aggregated demographic information about our user base with our publisher, advertiser and Carrier partners. This information does not identify individual users. We may also share aggregated data with potential partners and at trade shows to promote our services. This sharing will never contain personally identifiable information.

Affiliates, Subsidiaries and Service Providers

We may share your Personal Information with our affiliates, subsidiaries and service providers for the purpose of providing the DIDMO AB service to the end user, provided that the information is required for and used only for such purpose and provided the information is used in accordance with the principles set forth in this Privacy Policy. We will otherwise only release Personal Information to third parties in the following limited circumstances: (i) if a law, regulation, search warrant, subpoena or court order legally requires us to do so; (ii) if our rights or property or the rights or property of our affiliates, subsidiaries, service providers or the users of our web site or services are in jeopardy; or (iii) if the personal safety of users of our web site or services or other members of the public is in jeopardy.
Carriers have their own privacy policies and it is also stipulated in your Terms of Service with your Carrier how this information can be used. Please contact your Carrier if you need clarification on how they use your Personal Information.

Legal Disclaimer

We reserve the right to disclose your Personal Information as required or permitted by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served with regards to the DIDMO AB Magmito service.


We provide you the opportunity to 'opt-out' of receiving messages from us, from our publisher and Carrier partners and from other users of our service upon the receipt of every message from us.
If you no longer wish to receive messages from us, our publisher and Carrier partners or other customers, including promotional messages by following the instructions included on the landing pages for each message or by contacting us.

Log Files

Like most Web sites, we gather certain information automatically and store it in log files. This information includes browser type, internet protocol (IP) addresses, operating system, internet service provider (ISP), referring/exit pages, date/time stamp, and clickstream data.
This information, which does not identify individual users, is used to track users' website behaviours, analyze trends, to administer the site, and to gather general demographic information about our users.
This automatically-collected data is never linked to personally identifiable information.


We use cookies on this website. A cookie is a small text file that is stored on a user's computer for record-keeping purposes.

Links to Other Sites

This Web site may contain links to other sites that are not owned or controlled by DIDMO AB. Please be aware that we, DIDMO AB, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.
This privacy statement applies only to information collected by this Web site.


We strive to protect the Personal Information submitted to us, both during transmission and once we receive it. As no method of transmission over the Internet or through a wireless network, or method of electronic storage, is 100% secure, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us.

Business Transitions

Should DIDMO AB undergo a business transition, such an acquisition by another company, a merger or sale of all or a portion of its assets or similar transaction, your Personal Information will likely be among the assets transferred. DIDMO AB reserves the right to transfer and/or disclose personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of DIDMO AB or of any of the business or assets or shares of DIDMO AB or a division thereof in order for you to continue to receive the same products and services from the third party.

Privacy Statement Changes

If we decide to modify our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
DIDMO AB reserves the right to modify this privacy policy at anytime without notice. The privacy policy posted at any time or from time to time via this web site shall be deemed to be the privacy policy then in effect.